Why does Brazil always speak first at the UN?
The mysterious tradition that reveals the country's diplomatic power and its real intention.
NEWS
9/22/2025
Every year, the scene repeats itself in New York: as the world's eyes turn to the UN General Assembly, one country stands out for a unique honor—Brazil steps up to the podium as the first to deliver a speech. This tradition, which seems merely procedural, hides a diplomatic secret of great power.
The tradition's origin dates back to 1955. Amidst the tense years of the Cold War, the superpowers—the United States and the Soviet Union—didn't want to make the first move and open the proceedings, fearing it might show a sign of weakness. It was in this power vacuum that Brazil, in a gesture of audacity and cunning, volunteered to take the spot. What started as a pragmatic solution to a stalemate has since become a strategic asset.
The Itamaraty (Brazil's Foreign Ministry) sees this role as a golden tool. Speaking first at the UN gives the country immediate visibility on one of the world's most important stages. More than that, it reinforces its image as a voice of consensus, capable of mediating debates and positioning itself above global polarizations.
It's also an invaluable opportunity to set the agenda early on with priority topics for its foreign policy, from climate change to food security. With the word, President Lula will repeat this historic gesture, showing that the tradition remains a powerful weapon in Brazilian diplomacy.
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